The third edition of TVS Eurogrip’s Brunch & Biking in Chennai witnesses a resounding response.
The event was marked to celebrate MADRAS WEEK, and promoted the social cause of road safety!
The third edition of Brunch & Biking from TVS Eurogrip, India’s leading 2&3 wheeler tyre brand, was flagged off by cricketer Robin Uthappa and Mr. P. Madhavan, EVP Sales and Marketing. Over 200 riding enthusiasts from Chennai city and nearby towns participated in the 2-hour ride. The ride had passionate bikers from various riding clubs, professions, and age groups, there were some women riders too. The ride was flagged off at Velachery and then bikers rode along the scenic East Coast Road, culminating at Mahabalipuram.
For the safety and convenience of the riders, a motorbike mechanic, ambulance / doctor on call, first aid kits, and service support were made available during the event.
Brunch and Biking, TVS Eurogrip’s flagship community riding event enables riders of all kinds of two wheelers to come together and experience the joy of riding while promoting a social cause – road safety. The previous two editions of Brunch & Biking were successfully held in Bhubaneswar and Bengaluru respectively in November 2021 and March 2022.
Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “It was heartening to see such a large community of bikers from Chennai and other parts to celebrate ‘Madras’ and spread the message of ‘road safety’. We look forward to providing such exciting experiences for motorbike enthusiasts across the country with more Brunch and Biking rides. It was very encouraging to see the enthusiasm and energy the riders brought in.”
In the coming months, TVS Eurogrip intends to organize similar editions and engage with biking enthusiasts in other cities as well.
About TVS Srichakra Ltd.
TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the USD 2 Billion TVS Mobility – the holding company for the businesses.
With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visit https://www.tvseurogrip.com.
For further information, kindly contact:
Vivek Narayanan | [email protected] | 98406 76118
Naomi Nicholas |[email protected] | 91760 18421
Mahadevan Thevar | [email protected] | 99673 52037