Ashok Leyland extends its LCV range with the launch of BADA DOST i1 and i2
Launches a Limited Anniversary Edition
Ashok Leyland, the flagship company of the Hinduja group and India’s leading commercial vehicle manufacturer has added to its BADA DOST range and launched – BADA DOST i1 and BADA DOST i2. The company has also launched BADA DOST Limited Edition with industry first features in a commercial vehicle.
The BADA DOST i1 and i2 offer a payload of 1250kg and 1425 kg respectively. They are designed to offer the widest deck of 1750mm width and longest deck of 2596 mm (8.5 ft) for i1 & 2745 mm (9 ft) for i2, which is highest in the category. With superior power, mileage, payload, load body length and loading space, the vehicles help customer earn more profit per trip. BADA DOST i1 and i2 are intelligently designed to have a low turning radius for better suitability for inter and intra city applications and ease of adaptability to different terrains.
Ashok Leyland has also introduced BADA DOST Limited Edition, which will be the first commercial vehicle to provide a central locking feature, keyless entry into the vehicle along with anti-theft feature – offerings which are generally seen in passenger vehicles. The focus is to provide features to maximise the comfort for drivers and enhance the customer experience.
Mr. Dheeraj Hinduja, Executive Chairman, Ashok Leyland said, “Today marks a special day for us, as we celebrate our second anniversary of BADA DOST. On this occasion we are excited to deliver on our promise of expanding our BADA DOST range and launch the– BADA DOST i1 and BADA DOST i2.
LCV is a key growth area for Ashok Leyland, and the Bada Dost Range would play a pivotal role in expanding our domestic as well as international sales and propel us in our journey to achieve our vision of being a Global Top 10 commercial vehicle manufacturer.”
Mr. Rajat Gupta, Head – Light Commercial Vehicle, Ashok Leyland said, “Our DOST and BADA DOST range have been some of the most successful vehicles in the segment. It gives us immense pleasure to unveil these new products. BADA DOST is a consumer centric product ensuring a superior experience and has earned the confidence and trust in the customer. We have 35,000 vehicles successfully running today showcasing the strength of this range. These new products will expand our offerings and cover a wider range of payload capacity and applications, thereby strengthening our LCV portfolio. Our aim is to continue to aggressively gain market share in the LCV segment.”
These two new products also feature, an ARAI certified 3-seater walkthrough cabin offering superior comfort and space. It comes with the Widest Cabin in this segment – making it very spacious and roomy. The wide seat design can be converted into a bed that the customer can use to rest comfortably in between the trips. The ergonomically positioned dash mounted gear shift lever, dual tone dashboard and digital instrument cluster enhance the aesthetics and offer a premium car-like experience to the customer. The vehicle is equipped with AC, which will allow customers to drive additional distances without getting tired even during peak summers.
Key features of BADA DOST i1 and i2:
- Payload of 1250 kg on i1 & 1425 kg on i2
- Widest deck width in the category – 1750 mm
- Longest deck length in its category – 2596 mm (8.5 ft) for i1 & 2745 mm (9 ft) for i2
- ARAI certified D+2 seating configuration
- Widest cabin in the category – offering superior comfort for the driver
- Lowest turning radius in its category – 10.6m on i1 & 11.3 m on i2
- Warranty of 3 years/1 lakh km
Key features of BADA DOST Limited Edition:
- Segment First Central Locking feature – Keyless entry into the vehicle, with Anti-Theft feature
- 7-inch touch screen infotainment system with Mobile connectivity and Bluetooth calling feature. Making every drive a pleasurable and easy one
- Reverse camera for better parking assist
Ashok Leyland has one of the largest and fastest-growing networks in the CV space. Its robust network of more than 1700 exclusive outlets ensures that there is an authorized service centre at every 75 km on major highways. An additional 53,000 touch points for aftermarket support along with digital tools of Leykart, ALCare & iALERT enables it to keep its “Ashok Leyland Quick Response” promise of reaching customers within 4 hours and getting them back on the road in 48 hours.
For further information /media queries, contact:
Rajesh Mani, Head – Marketing and Corporate Communications
[email protected] | Mobile: +91 9500022922
Meenakshi Anand, Divisional Manager – Corporate Communication
[email protected] | Mobile: +91 7823957700
Adfactors PR | [email protected] | Mobile: +91 9960255829