STAR VIJAY to launch a youth entertainment channel ‘VIJAY TAKKAR’
Star Vijay is launching a youth entertainment channel in Tamil. Followed by the exciting teaser, the main promo was launched today on Star Vijay and its social handles.
‘Vijay TAKKAR’ will have content primarily targeting Tamil youth. The tagline for the new youth channel is aptly positioned
Vijay TAKKAR – ‘Ini Ithuthaan Trend Setter’
Vijay TAKKAR the channel will have a brand personality that will reflect today’s youth. It will be a channel that acts as a trendsetter in the domain of entertainment of multiple versatilities. Hence the tagline ‘Vijay Takkar – ini idhudaan trend setter’ promptly matches it all.
Vijay TAKKAR has the genre preferences for a mix of non-fiction shows movies & music that are blended. And in the space of Non-fiction, the channel will feature shows that would resonate with the youth and will have daily back-to-back non-fiction shows.
Vijay Takkar will have the following shows
1. College Da – Capturing the pulse of gen z, aka, the 2k kids of TN in their very own college campus!
2. Cinema Karam Koffee – A quirky chat show with 3 youngsters together in a café, gossiping about all trending entertainment events.
3. Truck Mela Lucku – Entertainment on wheels with a fully branded game truck with an exciting game show
4. Style Style Thaan – A crew of stylist, makeup artist and a fashion photographer give makeovers to common people
5. Starudan Oru Naal – A Day in the life of celebrity covering their home, friends, family & hobbies
6. Something Something – A dating show where a common people every week is looking to find their right match
The above shows cover the lifestyle of Tamil youth. Apart from the exciting and engaging game shows the channel will also have music & movies, clearly offering content which no other channel in Tamilnadu catering to. Vijay TAKKAR is all set to cater these categories with unimaginable fun and entertainment to the viewers which is sure to capture and hearts of youngsters.
The shows are significantly interactive and inclusive with viewers. With loaded variety of content Vijay TAKKAR will be a perfect bundle of exciting innovative shows that is sure to conquer the hearts and minds of the youth. The energy and exploration are going to be on one single platform on Vijay TAKKAR. With a 360-degree launch campaign Vijay TAKKAR will be launched soon with an unlimited entertainment! The channel partners of Vijay Takkar are Prithvi Women’s Inner wear, RMKV Unique silks and Viking Premium Banians & briefs.