Nickelodeon celebrates International Yoga Day with #YogaSeHiHoga campaign; Joins AYUSH Ministry and Dignitaries at India’s Biggest Yoga Event
~ With Vice President of India – Jagdeep Dhankhar, Shri Shivraj Singh Chouhan Honorable Chief Minister, Madhya Pradesh, and other dignitaries, Nicktoons Motu Patlu, Rudra and Abhimanyu were seen educating kids and 150,000 people with the benefits of Yoga~
Category leader and pioneer in kids’ entertainment, Nickelodeon has successfully catered to millions of young audiences across the country with unrivaled, innovative, and engaging experiences. In its ongoing endeavor to make yoga a daily routine in every kid’s life, Nickelodeon has once again partnered with the Ayush Ministry to educate and inspire young minds about the numerous benefits of yoga under its flagship campaign – #YogaSeHiHoga – marking the fourth consecutive year of collaboration. As part of the campaign, renowned duo Motu-Patlu, magictoon Rudra, and the latest alien in town Abhimanyu, were seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Jabalpur, performing Yoga Aasans with Vice President of India – Jagdeep Dhankhar, Shri Shivraj Singh Chouhan Honorable Chief Minister, Madhya Pradesh, and other dignitaries, commemorating International Yoga Day!
Seen performing alongside 150,000 people at the grand event at Garrison Ground, Nicktoons, with their infectious energy and playful spirit, made the practice of yoga fun and engaging for the kids present. The event also witnessed Prime Minister Narendra Modi giving a special video message addressing the participants about the importance and values of practicing yoga. Together, the Nicktoons not only spread the joy of yoga but also instilled a sense of mindfulness and self-awareness in the hearts of those who attended.
Commenting on associating with Nickelodeon for the fourth year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of AYUSH, said, “The Ayush Ministry has consistently supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives. We are extremely delighted to witness the transformation Nickelodeon has created year-on-year with its #YogaSeHiHoga initiative. This initiative aims to introduce yoga as a regular part of children’s lives, capturing their attention from a young age through beloved characters like Motu & Patlu, and we eagerly anticipate further endeavors to engage our future generation.”
Nicktoons have been actively advocating a healthy mind and body amongst children through initiatives like #YogaSeHiHoga. In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi and collaborated with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’. Nickelodeon has been celebrating Yoga Day virtually in partnership with AYUSH Ministry to inculcate yoga habits and highlight the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, videos, followed by a nationwide contest that reached out to over 630,000 mothers & kids combined through digital mediums and 3000+ entries received under the Yoga contest hosted on the brand platform.
About Nickelodeon India:
Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Happy & Pinaki – The Bhoot Bandhus, Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora the Explorer, Paw patrol, Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.