Indian menswear brand Tasva – Launches its wedding and festive collection at Chennai’s Express Avenue Mall with actor Harish Kalyan
Modern Indian menswear brand Tasva, launched by ABFRL and renowned fashion designer Tarun Tahiliani, has opened its grand flagship showroom at the Express Avenue Mall in the heart of Chennai. Spread across 2500 sq ft, Tasva promises to offer the modern man a unique shopping experience with a wide range of tailor-made garments.
The highlight of the event will be the arrival of Kollywood actor Harish Kalyan to launch the festive and wedding collection.
The Chennai store is not just a place to shop — it is an experience. Designed to reflect India’s heritage and modern aesthetics, the store is filled with designs inspired by Indian heritage, thereby showcasing the timeless beauty that defines Taswa.
The store features Taswa’s festival wear collection — stunning kurta sets and kurta-pundi sets, bringing a fresh take on traditional attire with vibrant screen prints and modern designs. The bridal collection features beautiful sherwanis, achkans, and innovative ankara sherwanis, expertly tailored with intricate embroidery work.
Ashish Mukul, Brand President, Daswa, said:
“Our vision for our new festival and bridal collection in Chennai is to reflect Daswa’s core values — a fusion of style, tradition and craftsmanship. Each collection has been carefully curated to provide customers with a seamless and immersive shopping experience. With well-trained showroom stylists providing personalized fashion advice, modernity and tradition will be a unique experience for Daswa customers.”
The Chennai store marks an important step for Daswa’s expansion in South India. Having already strengthened its foothold in Bangalore, Hyderabad, Kochi, and most recently Pune, Daswa has further cemented its position in the southern market.
“Chennai was a natural choice for our next store, with its rich cultural heritage and fashion hub. The city’s discerning customers will definitely appreciate Daswa’s craftsmanship, quality and style,” Mukul said.
Actor Harish Kalyan shared his joy:
“Being in Chennai at this time of the festive season is a very special experience for me. The festivals celebrated here have great cultural significance. I believe that Taswa’s collection is apt for this. Having grown up in Chennai, family festivals and celebrations have always held a special place in my heart. It is important to feel good about ourselves during those moments. Be it a wedding or a function — Taswa’s clothes offer men the opportunity to celebrate in comfort and style. Sharing this in my hometown gives me an even more personal joy.”
Store Address: 1st Floor, Express Avenue Mall, Shop No. S157 & 158, Patulos Road, Chennai – 600014
Times: 11.00 AM – 9.00 PM
Online: www.tasva.com
About Tasva:
A joint venture between ABFRL and Tarun Tahiliani, Tasva has exclusive stores in several cities in India and is available online at www.tasva.com.
