ZEE5 lights up Diwali – “Bharat Binge Festival: This Diwali, only on ZEE5 for plot padalega… Ready to buy!”
~ Twists and festive joy meet at Bharat Binge Festival – New stories, multilingual releases and special Diwali offers ~
India, October 13, 2025: This Diwali, ZEE5 invites you to light up your screens with amazing stories – with its new festive campaign “This Diwali, only on ZEE5 for plot padalega… Ready to buy!”. The campaign kicks off Bharat Binge Festival, which transforms the season into a festival of stories and entertainment.
The campaign has been developed based on the perception of the Indian audience – that people are currently giving more importance to categorized stories that have high engagement and momentum. While family dramas and romances have always been popular, thrillers, mysteries and crime detective stories are now gaining popularity across various language regions.
Keeping this in mind, Bharat Binge Festival celebrates the best content that is packed with shock, excitement and emotional intensity, tailored to the binge-watching habits of viewers.
Leveraging ZEE5’s technical capabilities and viewership, it becomes a Diwali celebration of shock stories, unlike traditional festival commercials. This new vision is different from the usual emotional festival commentary – it delights and surprises through new types of stories and plot twists.
🎉 Special Offers:
From 13th October to 20th October:
- Hindi Episode for ₹149 instead of ₹199
- Original Episode for ₹59 instead of ₹99
- All Access Pack for ₹249 instead of ₹299
More Offers:
ZEE5 has partnered with leading customer platforms like Paytm UPI AutoPay and Cred UPI AutoPay to offer guaranteed cashback. Also, a three-month free trial of JioSaavn Pro is offered with ZEE5 plans – so you can enjoy stories and music at the same time.
New releases in seven languages:
Hindi: Bhagwat Chapter One – Raakshas, Saali Mohabbat, Honeymoon Se HatyaMarathi: Sthal, Ata Thambaych Naay, JarannBengali: Mrs Dasgupta, Mrigaya: The Hunt, Abar ProloyTelugu: Kishkindapuri, D/O Prasadrao Kanabadutaledu, Jayummu Nischayamu RaTamil: Veduvan, Housemates, MaamanMalayalam: Sumathi Valuvu, Aabhanthara Kuttavaali, KammattamKannada: Elumale, Ayyana Mane, Marigallu
Siju Prabhakaran, (Chief Business Officer, ZEE5) said: “Every Diwali tells a story of tradition, happiness and relationships. At ZEE5, we bring these stories to your language, on your screen, in a new way. Through this Bharat Binge Festival, we have presented bold stories that are suitable for every language. With special offers, these stories are also accessible to everyone.”
Kartik Mahadev, (Chief Marketing Officer, Zee Entertainment) said: “This Diwali, Bharat Binge Festival reflects the spirit and innovation of India. It captivates the audience with thrillers, crime thrillers, and unexpected love stories. The theme “This Diwali, only ZEE5 for plot padalega… Ready to buy!” reflects the stories full of surprises on ZEE5.”
From 13th October to 20th October, new stories, multilingual releases and discounted offers await your screens on ZEE5. Experience your favorite stories in your favorite language!
About ZEE5: ZEE5 is India’s largest local OTT streaming platform. Reaching an audience in 190+ countries, the platform offers content in seven languages – Hindi, Tamil, Telugu, Bengali, Malayalam, Kannada and Marathi – with the core concept of “Apni Bhasha, Apni Kahaniyan”. ZEE5 has a wide range of content including Originals, Movies, TV Shows, Kids Shows, News, Live TV and Short Shows.