Sherif Master Launches India’s First Dance OTT Platform, JOOPOP HOME
Celebrated choreographer Sherif Master marked a significant milestone today with the launch of JOOPOP HOME, India’s first-ever OTT platform dedicated to dance. The app, unveiled at a vibrant event at Nexus Vijaya Mall, Vadapalani, promises to revolutionize how dance enthusiasts, performers, and creators engage with the art form.
The event was graced by Sherif’s close friends and collaborators, including acclaimed filmmaker Karthik Subbaraj, director Rajkumar Periyasamy, and actor Bobby Simha. Their presence highlighted the deep personal and professional bonds Sherif has nurtured over the years, reflecting his inspiring journey in the world of dance.
Sherif Master’s path to success is a testament to dedication and perseverance. He began his career in 2003, teaching at his own dance school, Sherif Dance Company (SDC), where he honed his craft and trained aspiring dancers. It is to be Noted that Reputed Actress **Sai Pallavi trained from Sherif dance company and went on to become a great dancer on-screen..Later in **2009, Sherif achieved national fame as the title winner of Ungalil Yaaru Adutha Prabhu Deva, a dance competition directed by Rajkumar Periyasamy. This life-changing victory not only brought him recognition but also opened the doors to his career as a film choreographer.
Since then, Sherif has choreographed over 250 songs across Tamil, Malayalam, Telugu, and Kannada films, carving a unique niche for himself in the industry. His collaborations with Rajkumar and Karthik Subbaraj have been particularly notable. Sherif choreographed the hit songs in Rajkumar’s recent blockbuster Amaran, and with Karthik, he has worked on every film from Iraivi to the upcoming Suriya 44, showcasing his creative genius and versatility.
The stars present at the event shared an intriguing insight into Sherif’s unwavering commitment to his vision. Karthik Subbaraj, Rajkumar Periyasamy, and Bobby Simha revealed that Sherif had been talking about the idea for JOOPOP HOME for nearly 6-7 years. They noted how his relentless belief in the project had finally brought it to life.
Speaking about Sherif’s journey, Rajkumar Periyasamy said: “I’ve witnessed Sherif’s unwavering commitment to dance since his early days. His vision and passion were evident even during the competition I directed in 2009. Watching him launch JOOPOP HOME is a proud moment for me, as it reflects his ability to dream big and achieve it.”
Karthik Subbaraj echoed these sentiments: “Sherif is not just a choreographer; he is a storyteller through movement. Every project we’ve worked on together has been elevated by his creativity. JOOPOP HOME is a testament to his drive to take dance to greater heights.”
Sherif, visibly moved by the overwhelming support at the event, shared his vision for JOOPOP HOME: “Dance has been my life since the very beginning. Starting with my dance school, to the competition in 2009, and now as a film choreographer, I’ve always believed in pushing boundaries. JOOPOP HOME is my way of giving back to the community and creating a space for dancers to shine on a global stage.”
The app aims to be a comprehensive platform offering tutorials, performances, competitions, and exclusive behind-the-scenes glimpses into the world of dance. Sherif hopes it will inspire and empower the next generation of dancers while giving them access to unparalleled opportunities.
The event culminated in heartfelt speeches and applause, with Sherif Master’s close friends emphasizing the importance of this moment not just for him but for the entire dance fraternity.
About JOOPOP HOME
JOOPOP HOME is India’s first OTT platform focused solely on dance, offering a wide range of content to entertain, educate, and inspire dancers and enthusiasts. The app is available for download now, inviting users to be part of a growing global dance community.
As Sherif Master embarks on this new chapter, his journey continues to inspire, reminding everyone that with passion and determination, dreams can indeed take flight.
