ZEE5 takes Tamil Nadu’s iconic Jallikattu tradition to the world this Pongal!!
ZEE5 is celebrating Tamil Nadu’s heritage with a slew of special Pongal giveaways!!
~ Watch the majesty of Jallikattu live on ZEE5 from Avaniyapuram, Palamedu and Alanganallur ~
~ As part of the Pongal celebrations, ZEE5 is also offering a special ₹49 monthly subscription pack ~
ZEE5, India’s largest leading home video streaming platform and a multilingual storyteller to millions, is excited to announce that it will be bringing Tamil Nadu’s iconic Jallikattu events live to the masses this Pongal season. This year, ZEE5 is celebrating Pongal with prestigious Jallikattu events taking place in Avaniyapuram on the 14th, Palamedu on the 15th and Alanganallur on the 16th of January. ZEE5 will exclusively live stream the entire Jallikattu event, ensuring that a global audience can experience our heritage and cultural grandeur.
Jallikattu, a traditional sport held during the Pongal festival, epitomizes the valor and cultural pride of Tamil Nadu. By live streaming this historically significant event, ZEE5 celebrates the rich heritage of the region while bringing the festivities to a global audience. As part of the Pongal celebrations, ZEE5 is offering a monthly subscription pack of ₹49, offering viewers a range of exclusive content that reflects the vibrant traditions and stories of Tamil Nadu.
Sivakumar Chinnaswamy, Chief Commercial Officer, ZEE5 and Chief Technology and Production Officer, ZEE Entertainment Enterprises Limited, said,
“At ZEE5, we are committed to celebrating the traditions and values that shape our diverse nation. Tamil Nadu is a key market for us, where audiences deeply appreciate diverse creations and great storytelling. This Pongal, we are prioritizing Tamil-speaking audiences with a carefully curated content lineup and a special subscription offer of ₹49 to access premium entertainment. Through our association with such iconic events, we aim to highlight ZEE5’s commitment to regional storytelling and unparalleled entertainment, while also bringing this rich cultural heritage to audiences across the globe.
ZEE5’s live streaming of Jallikattu events ensures that Tamil Nadu’s cherished traditions transcend borders, allowing millions to experience the celebration and glory of the festival from the comfort of their homes. This partnership reinforces ZEE5’s commitment to celebrating regional cultures and connecting diverse audiences through meaningful and entertaining content.
About ZEE5
ZEE5 is India’s leading OTT platform and a platform that delivers multilingual storytelling to millions of viewers. ZEE5 is a product of Global Content Powerhouse, ZEE Entertainment Enterprises Limited (ZEEL). As a video streaming platform that is loved by all, the platform is a must-have for consumers; it offers viewers a vast library of over 3,500 films and a diverse range of stories; 1,750 TV shows, 700 originals and 5 lakh hours of content. It features the best original films, Indian and international movies, TV shows, music, kids shows, Edtech, Cineplays, news, Live TV, and health and lifestyle content in 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi). It is a strong and deep technology stack formed from partnerships with global technology organizers. ZEE5 offers a seamless and personalized viewing experience in 12 languages, across multiple devices and multiple ecosystems.
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