Cinépolis India expands its cinema advertising business, partners with
It’s Spotlight to operate digital screens across 100+ properties
Rollout covers 350+ screens across 63 cities in 23 states
Cinépolis India is expanding into cinema advertising with a nationwide deployment of digital screens across its lobby spaces. India’s only internation exhibitor has appointed It’s Spotlight, a digital out-of-home (DOOH) media company, to operate and commercialize the inventory.
The deployment covers over 350 LED screens, video walls, and digital displays across Cinépolis’s 101 cinemas in 63 cities spanning 23 states and Union Territories.
Speaking about the partnership, Devang Sampat, Managing Director, Cinépolis India, said: “Cinema environments offer advertisers access to audiences in a focused, lean-forward setting which is distinct from outdoor and transit media.As DOOH grows and advertisers look for environments beyond cluttered digital and social platforms, cinema offers a differentiated proposition to reach young and urban audiences. With this partnership we are looking at unlocking this opportunity while staying focused on our core business of exhibition.”
According to the EY-FICCI M&E Report 2024, India’s out-of-home advertising segment reached ₹5,920 crore in 2024, with digital OOH expected to grow from 12% to 17% of total OOH revenues by 2027.
Virkaran Singh, Founder & Director, It’s Spotlight, said: “Cinema screens sit at the intersection of attention, intent, and experience, creating strong opportunities for brands to connect with a premium, highly engaged audience. This partnership allows advertisers to access a powerful yet largely untapped market, supported by programmatic capabilities, real-time analytics, and performance-linked execution across Cinépolis properties. With a presence across 23 states, brands can achieve national scale through a single buy with measurable results.”
Advertisers will have access to programmatic buying, campaign optimization, and performance metrics including impressions, audience profiles, and footfall data.
About Cinépolis India
Cinépolis India is a group company of Cinépolis and is the first international cinema exhibitor in India. With the vision of lighting up the movie of one’s life with smiles and unforgettable moments, Cinépolis aims to offer an unmatched experience to movie patrons. The company currently operates 449 screens in India under the brand names Cinépolis, Cinépolis VIP, and Fun Cinemas.
Cinépolis has pioneered several innovations in the exhibition industry, including luxury cinemas with Cinépolis VIP and Cinépolis Junior, an auditorium specially designed for kids with colorful bean bags, cushy sofas, and loungers. The multi-benefit loyalty program, Club Cinépolis, enhances the movie-watching experience with free registration, points rewards, pre-screening invites, and star visits.
Over the years, Cinépolis India has received numerous accolades, including the IMAX Big Cine Award for India’s Top Multiplex Chain of the Year and the Image Retail Award for Retail Launch in 2023. At MAPIC India 2023, Cinépolis was honored with the Most Admired Retailer of the Year: Best Turnaround Story and Retailer of the Year – Leisure and Entertainment awards. In 2024, the company was again recognized as the Retailer of the Year – Leisure and Entertainment at MAPIC Retail.
About It’s Spotlight
It’s Spotlight is an India-based DOOH media technology company delivering AI-powered digital screens, real-time analytics, and interactive advertising solutions across premium locations, including malls and cinema chains nationwide. Founded underSkuka Solutions Pvt. Ltd., It’s Spotlight combines media infrastructure with proprietary technology to bring transparency, intelligence, and measurable performance to physical advertising environments.