India’s First Visual-Only Station Network – Impressn Launches
Offline marketing in cities is currently reaching a new level. The visuals that people see every day are becoming more memorable. Based on this, Impressn has introduced a new marketing method called Visual-Only Station.
What is a Visual-Only Station?
A Visual-Only Station is a small LED screen that is always visible without sound. It is designed to be seen naturally by people when they are there. These screens play information, entertainment and minimal advertising.
Impressn’s Role
Impressn is the first company to implement Visual-Only Station in India as an integrated network. Each screen will be operated in an integrated manner, not separately.
Content in Visual-Only Stations:
70% information and entertainment
30% advertisements
Thus, the audience is not bothered by advertisements and brands have more recall.
Where are the screens placed?
Where people wait or spend time:
Tea shops and cafes
Retail stores
Business centers
Public places where people visit frequently
Impressn’s specialty
Visual-Only Stations display content in a way that people naturally see on a daily basis. This helps in remembering the ads.
Benefits for brands
Long-lasting visual appeal
Targets local people
Low-cost advertising
Good recall
Applications in various sectors
Consumer brands
Real estate projects
Hospitals
Educational institutions
Retail stores
Events and local introductions
Future vision
Visual-Only Stations quietly fit into everyday environments and remain unobtrusive. Impressn is continuously expanding its network in India.
Impressn
India’s first Visual-Only Station network
