ZEE5 introduces new brand identity, becomes a language-centric, personalized OTT platform!!
Our language, our stories, your ZEE5 with brand new modern changes!!
New brand, new logo, new changes ZEE5!!
~ New brand logo that reflects the modern nature of India and its multilingual nature! ~
~ Brand campaign “Multilingual, Endless Stories” – A new initiative to celebrate emotional connection and linguistic pride ~
~ Launching in 7 languages with UHD and Dolby Atmos, language-centric subscription plans starting from ₹120 ~
~ In FY 2025-26, over 130 new series, films, non-fiction and live events in multiple languages ~
India, 7 June 2025 – ZEE5 today announced its new brand identity and a major shift for future growth, re-establishing itself as India’s leading local OTT platform. With the promise of “Namma Mozhi Namma Kathagal”, with long-form stories that reflect culture and modern technological features, ZEE5 has embarked on a new journey.
The new shift will feature a host of new language-centric programming, AI-powered personalized recommendations, and a revamped customer experience. Content plans are being developed separately for each language, reflecting the different states of India.
Language-based subscription plans start at ₹120/month, Hindi (including Punjabi and Bhojpuri) at ₹220/month, and All Access Pack at ₹320/month. There is also an annual concession fee for all plans.
Major upcoming language-based series on ZEE include:
Detective Sherdil (Hindi)
Chhal Kapat: The Deception (Hindi)
Sattamum Neethiyum (Tamil)
Mothubaru Love Story (Telugu)
Inspection Bungalow (Malayalam)
Maarigallu (Kannada)
Aata Thambhahya Naay (Marathi)
Vibhishan (Bengali)
Amit Goenka, Chairman, ZEE Entertainment Enterprises Limited, said…
“Our new brand identity will be a major step in our journey to become a deeply personalized, language-first platform that reflects the diversity of the Indian audience. The new brand ZEE will work to strengthen our footprint in India and global markets, deepen fan engagement through culturally relevant storytelling and continue to build a personalized and intuitive technology-driven, convenient platform. This is a new cultural shift in the way Indian entertainment is discovered, connected and consumed globally.”
Karthik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Limited, said…
“Our brand campaign with the tagline ‘Namma Mozhi Namma Kathagal’ is language-based, a celebration of deeply personalized emotions. Our aim is to make a story told in your language feel more like a lived experience than just a story. This multilingual campaign, designed in 7 languages, is designed to resonate with the culture of big and small cities, including tier-II, tier-III cities and a global audience. Our language-based initiative brings to life ZEE5’s belief in providing a great experience to its customers and delivering content in their language and culture.
Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Limited, said,
“At ZEE5, we have always believed that powerful storytelling begins with deep cultural insight. We are deeply committed to serving historically marginalized language audiences. By engaging with their realities, their languages and their everyday stories, we have expanded not only what we create – but also who we create for. Be it long-form original stories, short-form stories or experimental formats, our aim is to delight audiences in their languages. This is not just an innovative content strategy – we will deliver our new creations with a language-centric approach that the audience can fully enjoy.”
This new branding change is very much in line with Zee’s corporate promise of ‘Yours Truly, Z’. It will form the foundation for the next phase of ZEE5’s growth. ZEE5 is positioning itself as the only platform that offers innovative content in multiple languages, not just for audiences across India, but also around the world.